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Reducing Surprise Cost In Blinkit

Case study title: Reducing Surprise Cost In Blinkit. Before and after cart UI showing early fee transparency.
Objective: fees show up late and users feel sticker shock at checkout. Current Blinkit flow from home through cart.
What’s working well: familiar navigation, visible key information, and persistent cart access.
Problem discovery: fast decisions, rough estimates, and surprise charges at checkout.
Hypothesis sticky notes about surfacing thresholds and extra charges earlier in the flow.
Solution: early cost transparency banner and cart progress indicator with real-time cart feedback.
Business impact: directional KPIs for checkout completion, AOV, cart abandonment, and threshold completion.