I understood humans better than computers & technology

a curious kid

Hey there! I'm Ashu Rana. A self-taught Product Designer with 2.5+ years of experience creating scalable web, mobile, and AI-powered products. I turn complex problems into simple, meaningful experiences through systems thinking, interaction design, and rapid prototyping.

Constantly learning and evolving with the UX Anudeep community.

Designing high-impact experiences for 50M+ users at

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Selected Work

/Quick E-commerce

Reducing surprise cost in Blinkit

Blinkit often reveals delivery and small-cart charges late in the checkout flow, creating a “surprise cost” moment for users. This project explores how cost transparency can improve the experience.

Retention rateConversion rate

Blinkit cart with cost transparency on a phone

/Ride-hailing App

Enhancing experience through user control & freedom

Explored how everyday commuters rely on Rapido for quick and affordable travel, while facing gaps in ride reliability and trust.

Retention rate

Rapido ride tracking screens on two phones

/ET MARKETS · ALPHA TRADER

From trade discovery to confident decisions

Alpha Trader brings curated trading recommendations into one focused experience, helping investors discover opportunities, understand the reasoning behind them, and follow trades as they evolve.

Faster decisionsImprove conversion rate

ET Markets Alpha Trader app screens on two phones

/Quick E-commerce

Tracko: Designing for spending awareness in a world of frictionless payments

Tracko turns everyday UPI spending into simple, timely awareness—helping users understand where their money goes.

Personal FinanceSpending Awareness

Tracko spending insights app on two phones

Building with AI

Learning new skills by building fully functional apps from scratch.

Tracko

It is an app that automatically tracks your online spending done on food/shopping apps, it does not require any manual entry

Paper-Toss (Game)

Paper Toss is a simple, fun browser game where you toss a paper ball into a dustbin by adjusting your aim and power. Built as a mini interactive project, it brings the classic office paper-toss challenge to life digitally.

My Stack

Cursor
Claude Code
Codex
Antigravity
ChatGPT
Claude
Figma
Lottie
Gemini

Experience

UX Designer
Times Internet ltd. (The Economic Times)Gurgaon, India
Aug 2025 - Present
I design digital experiences across The Economic Times ecosystem, working on products, and AI-driven experiences. My work spans UX strategy, product design, design systems, and end-to-end execution, with a focus on simplifying complex financial and content experiences for users.
Note: ET Masterclass, ET Market, Alpha Trader, MarketGPT, Union Budget 2026, ET AI Awards & Conclave, and other editorial and marketing experiences.
Product Designer
Repill pvt ltdNoida, India
Feb 2024 - Jul 2025
As the sole designer, I designed Repill from the ground up—a medicine delivery platform connecting customers with local pharmacies for fast, convenient delivery.
I worked across the complete product ecosystem, including the customer app, pharmacy module, delivery partner app, internal dashboard, and marketing creatives, focusing on simplifying the ordering experience and creating scalable, user-friendly workflows.
Key work: End-to-end product design, UX flows, UI design, design system, prototyping, and cross-platform experiences.
UI/UX Designer
Bifrost studios (Design Studio)Gurgaon, India
Aug 2023 - Jan 2024
As the sole designer, I designed Repill from the ground up—a medicine delivery platform connecting customers with local pharmacies for fast, convenient delivery.
I worked across the complete product ecosystem, including the customer app, pharmacy module, delivery partner app, internal dashboard, and marketing creatives, focusing on simplifying the ordering experience and creating scalable, user-friendly workflows.
Key work: End-to-end product design, UX flows, UI design, design system, prototyping, and cross-platform experiences.