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Enhancing Experience Through User Control & Freedom

Case study title: Enhancing Experience Through User Control & Freedom. Role Product Designer, timeline 3–4 days, scope navigation, concept project.
The real problem: users cannot leave the ride-tracking screen. Current Rapido flow from home through ride booked.
Two commuter scenarios showing the tracking-screen trap, and a five-step journey where tracking and ride complete are locked.
Hypothesis sticky notes about multitasking during an active ride, with an illustration of a person having an idea.
Solution choices: persistent ride bar, back navigation, and cross-service shortcuts, each with a rejected alternative.
New flow: back to home during an active ride, and home showing a ride info chip.
What changed table comparing before and after for home access, second services, metro pre-booking, and driver info.
Impact: projected KPIs for revenue per ride and lower cancellation, plus closing note.